NEWSROOM ·
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Meta launches its own-brand budget AI glasses line from $299
Meta announced a new in-house AI glasses line on June 23, 2026. Meta Adventurer, Meta Fury and Meta Glasses by Kylie start at $299, undercutting the Ray-Ban Meta line's $379 entry price. Made in partnership with EssilorLuxottica but sold under Meta's own brand rather than Ray-Ban or Oakley, the glasses drop the display but keep a camera and speakers, with Meta AI answering questions, identifying what the wearer sees, and providing pedestrian turn-by-turn navigation.