Smart glasses sales soar globally; Meta stays on top as Xiaomi surges in China

DigiTimes reported that global smart glasses sales continued to soar through mid-2025, with Meta remaining the clear global leader while Xiaomi (including its Mijia ecosystem brand) surged to become the leading domestic brand in China. Counterpoint data cited in the report showed Xiaomi ranked second globally behind Meta in shipment share for the second half of 2025, with shipments growing more than 200% year-over-year, driven almost entirely by domestic Chinese demand.